SELECT 
  cscart_product_descriptions.product_id, 
  cscart_product_descriptions.short_description, 
  IF(
    cscart_product_descriptions.short_description = '' 
    OR cscart_product_descriptions.short_description IS NULL, 
    cscart_product_descriptions.full_description, 
    ''
  ) AS full_description, 
  cscart_product_descriptions.unit_name 
FROM 
  cscart_product_descriptions 
WHERE 
  cscart_product_descriptions.product_id IN (
    24, 25, 26, 27, 28, 29, 30, 31, 32, 33, 34, 
    35
  ) 
  AND cscart_product_descriptions.lang_code = 'en'

Query time 0.00043

JSON explain

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Result

product_id short_description full_description unit_name
24 <p>Whether you are viewing a premium-quality 2D picture or seeing incredible 3D depth, images are breathtakingly real in Samsung Full HD. Combine with a 3D TV and 3D active shutter glasses to view the latest Hollywood 3D titles or amplify your viewing experience by upconverting 2D content to immersive 3D.</p>
25 <p>Replicate the theater experience in your own home by immersing yourself in 7.2 channel surround sound. You can position the speakers throughout your space to bring your favorite music and movies to life with cinematic sound, transforming your living room into the ultimate home theater.</p>
26 <table style="color: #333333; font-family: Arial, Verdana, Geneva, Helvetica, sans-serif; font-size: 12px; line-height: 16px; text-align: left; background-color: #ffffff;" cellspacing="0" cellpadding="0" width="100%"> <tbody> <tr> <td style="font-size: 12px; font-family: Arial, Verdana, Geneva, Helvetica, sans-serif; color: #333333;"> <div> <div> <p>For a company that promised to "put a pause on new features," Apple sure has been busy-there's barely a feature left untouched in Mac OS X 10.6 "Snow Leopard." There's more speed, more polish, more refinement-but still no manual. Fortunately, David Pogue is back, with the humor and expertise that have made this the #1 bestselling Mac book for eight years straight. You get all the answers with jargon-free introductions to:</p> <p>&nbsp;</p> <ul> <li><strong>Big-ticket changes.</strong>&nbsp;A 64-bit overhaul. Faster everything. A rewritten Finder. Microsoft Exchange compatibility. All-new QuickTime Player. If Apple wrote it, this book covers it.</li> <li><strong>Snow Leopard Spots.</strong>&nbsp;This book demystifies the hundreds of smaller enhancements, too, in all 50 programs that come with the Mac: Safari, Mail, iChat, Preview, Time Machine.</li> <li><strong>Shortcuts.</strong>&nbsp;This must be the tippiest, trickiest Mac book ever written. Undocumented surprises await on every page.</li> <li><strong>Power usage.</strong>&nbsp;Security, networking, build-your-own Services, file sharing with Windows, even Mac OS X's Unix chassis-this one witty, expert guide makes it all crystal clear.</li> </ul> </div> </div> </td> </tr> </tbody> </table>
27 <p>This classic women's adidas Originals Trefoil Logo Hoodie is made of comfortable fleece with a drawcord hood, a kangaroo pocket and an outsize logo. The pullover hoodie also features extra-long cuffs and hem for feminine style.</p>
28 <p>adidas Run Perf 7/8 Ti , new to site, more details coming soon.</p>
29 <p>The TomTom GO LIVE Top Gear edition satnav! Featuring the voice of Jeremy Clarkson, plus a heap of Top Gear bonus goodies, this special edition satnav is the ultimate traffic- vanquishing weapon for the discerning driverist. With speed camera warnings, information via Local Search with Google&trade;, weather reports and more, it&rsquo;ll spirit you onto gloriously empty roads when all about you are stuck in jams. With the calming presence of Jeremy Clarkson himself by your side, what could possibly go wrong?</p>
30 <p>The TomTom GO series is the ultimate in driving intelligence. The new, super-slim TomTom GO series holds the latest navigation technology, in a fresh, sleek design and includes a magnetic, click &amp; lock mount for maximum mounting security. Travel confidently with superior routing and the most accurate, dependable maps in the GPS industry.</p>
31 <div class="text dark-grey-heather-white description"> <div class="product-description-component"> <p><strong>The Nike Classic Women's Shorts: Versatile comfort</strong></p> <br /> <p>With a simple and sporty design, the comfortable Nike Classic Solid Women's Jersey Shorts are a must-have for every gym bag.</p> <br /> <p><strong>Benefits</strong></p> <li>Elastic waist with drawcord for an athletic fit</li> <li>Vented hem for a full range of motion</li> <br /> <p><strong>Additional Details</strong></p> <li>Fabric: 61% cotton/33% polyester/6% spandex</li> <li>Machine wash</li> <li>Imported</li> </div> </div>
32 <p>Garmin Guidance 3.0 allows you to quickly look up addresses and services and be guided to your destination with voice-prompted, turn-by-turn directions that speak street names. It comes preloaded with maps that feature 3-D landmarks and terrain for North America. It also comes preloaded with more than 8 million points of interest and offers the ability to add your own.</p>
33 <p>Whether you&rsquo;re driving through an unfamiliar city or on your daily commute, n&uuml;vi 2455LT makes your trip easier than ever before. It includes FREE lifetime traffic updates, advanced lane guidance and more.</p>
34 <div class="text description dark-grey-heather-dark-grey-heather-red"> <div class="product-description-component"> <p><strong>The Nike "Untouchable" Tank Top: Sleeveless tribute to '72</strong></p> Celebrating a banner year in sports with vibrant print detail, the Nike "Untouchable" Women's Tank Top offers a motion-friendly racerback silhouette in a body-hugging fit.<br /> <p><strong>Benefits</strong></p> <li>Slim fit contours to your body</li> <li>Rib scoop-neck and armholes for durability and comfort</li> <li>Racerback for enhanced range of movement</li> <li>Screen-print at front</li> <br /> <p><strong>Additional Details</strong></p> <li>Fabric: 100% cotton</li> <li>Machine wash</li> <li>Imported</li> </div> </div>
35 <p> <p style="margin-top: 0px; margin-right: 0px; margin-bottom: 1em; margin-left: 0px; padding-top: 0px; padding-bottom: 0px; line-height: 1.5em; color: #000000; font-family: 'Lucida Grande', Arial, Helvetica, Verdana, sans-serif; background-color: #ffffff;">We can't just design content for one channel, device or medium anymore; we need to design responsive structured content to reach customers anytime, anywhere, and on any device. And we can't do that until we can define how each element associated with a content object should be effectively written to respond to different customer needs and context of the content as well as changes in display and different capabilities of devices. This book presents a unified content strategy model.<br /><br />A unified content strategy:</p> <ul style="margin-top: 0px; margin-bottom: 1em; margin-left: 1.5em; color: #000000; font-family: 'Lucida Grande', Arial, Helvetica, Verdana, sans-serif; background-color: #ffffff; padding: 0px;"> <li style="margin-top: 0px; margin-right: 0px; margin-bottom: 1em; margin-left: 0px; line-height: 1.5em;">Identifies customer requirements</li> </ul> <ul style="margin-top: 0px; margin-bottom: 1em; margin-left: 1.5em; color: #000000; font-family: 'Lucida Grande', Arial, Helvetica, Verdana, sans-serif; background-color: #ffffff; padding: 0px;"> <li style="margin-top: 0px; margin-right: 0px; margin-bottom: 1em; margin-left: 0px; line-height: 1.5em;">Defines structured content models for responsive content</li> </ul> <ul style="margin-top: 0px; margin-bottom: 1em; margin-left: 1.5em; color: #000000; font-family: 'Lucida Grande', Arial, Helvetica, Verdana, sans-serif; background-color: #ffffff; padding: 0px;"> <li style="margin-top: 0px; margin-right: 0px; margin-bottom: 1em; margin-left: 0px; line-height: 1.5em;">Determines how content will be reused and repurposed across media and devices and how it will adapt to changing customer needs</li> </ul> <ul style="margin-top: 0px; margin-bottom: 1em; margin-left: 1.5em; color: #000000; font-family: 'Lucida Grande', Arial, Helvetica, Verdana, sans-serif; background-color: #ffffff; padding: 0px;"> <li style="margin-top: 0px; margin-right: 0px; margin-bottom: 1em; margin-left: 0px; line-height: 1.5em;">Identifies the tags (metadata) for retrieval and dynamic delivery</li> </ul> <ul style="margin-top: 0px; margin-bottom: 1em; margin-left: 1.5em; color: #000000; font-family: 'Lucida Grande', Arial, Helvetica, Verdana, sans-serif; background-color: #ffffff; padding: 0px;"> <li style="margin-top: 0px; margin-right: 0px; margin-bottom: 1em; margin-left: 0px; line-height: 1.5em;">Determines how content should be managed throughout the entire content lifecycle</li> </ul> <ul style="margin-top: 0px; margin-bottom: 1em; margin-left: 1.5em; color: #000000; font-family: 'Lucida Grande', Arial, Helvetica, Verdana, sans-serif; background-color: #ffffff; padding: 0px;"> <li style="margin-top: 0px; margin-right: 0px; margin-bottom: 1em; margin-left: 0px; line-height: 1.5em;">Defines the governance policies to manage the content from creation to retirement</li> </ul> </p>