SELECT 
  cscart_product_descriptions.product_id, 
  cscart_product_descriptions.short_description, 
  IF(
    cscart_product_descriptions.short_description = '' 
    OR cscart_product_descriptions.short_description IS NULL, 
    cscart_product_descriptions.full_description, 
    ''
  ) AS full_description, 
  cscart_product_descriptions.unit_name 
FROM 
  cscart_product_descriptions 
WHERE 
  cscart_product_descriptions.product_id IN (
    11, 290, 292, 300, 303, 304, 308, 309, 
    310, 298, 334, 301
  ) 
  AND cscart_product_descriptions.lang_code = 'da'

Query time 0.00059

JSON explain

{
  "query_block": {
    "select_id": 1,
    "cost_info": {
      "query_cost": "28.81"
    },
    "table": {
      "table_name": "cscart_product_descriptions",
      "access_type": "range",
      "possible_keys": [
        "PRIMARY",
        "product_id"
      ],
      "key": "PRIMARY",
      "used_key_parts": [
        "product_id",
        "lang_code"
      ],
      "key_length": "9",
      "rows_examined_per_scan": 12,
      "rows_produced_per_join": 12,
      "filtered": "100.00",
      "index_condition": "((`atulecarter_atul_demo1`.`cscart_product_descriptions`.`product_id` in (11,290,292,300,303,304,308,309,310,298,334,301)) and (`atulecarter_atul_demo1`.`cscart_product_descriptions`.`lang_code` = 'da'))",
      "cost_info": {
        "read_cost": "26.41",
        "eval_cost": "2.40",
        "prefix_cost": "28.81",
        "data_read_per_join": "54K"
      },
      "used_columns": [
        "product_id",
        "lang_code",
        "short_description",
        "full_description",
        "unit_name"
      ]
    }
  }
}

Result

product_id short_description full_description unit_name
11 <p>It's not how old you are, it's how stylish, and this men's adidas Originals Collegiate 72 Tee shirt feels just as fresh as it was the day the Trefoil was born in 1972. That's why this t-shirt features a collegiate "72" on the front.</p>
290
292
298
300
301
303
304
308
309
310
334